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RSS Feed Around the World12. 11. 09. - 15:00
Live and let leave
Red-faced Latvian tourist chiefs have scrapped a campaign to promote the capital to English travellers when they realised their slogan had been mistranslated into: "Riga city - easy to go, hard to live."
The 500,000 GBP campaign showing off the city's cultural highlights was supposed to turn around Riga's current image as a destination for wild stag parties.
"It is very embarrassing. It was of course meant to say 'hard to leave'.
"But apparently nobody checked it properly before the leaflets and posters went to the printers," said one official.
Austrian Times
Tag cloud:
tourist travellers destination image Riga scrapped apparently official campaign printers slogan capital checked course English stag highlights leaflets embarrassing posters
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Bad wrote on 15. 12. 2009 from Latvia
The guy is a CEO of company that by half belongs to Latvia so he will have no responsibility for this mistake..
Reply
kristian wrote on 02. 12. 2009 from estonia
poor guy who let it out :)
Reply