• croatiantimes.com
• romaniantimes.at
• salzburgtimes.at
• viennatimes.at
• austrianindependent.com

Today

• Vienna - Johnny\'s Pub Quiz
• Vienna- January and February at the Austrian Film Museum
• Vienna - Art by Petronilla Hohenwarter.
• STOMP at the MuseumsQuartier
• Ice skating at Rathaus

© europics.at

23. 07. 09. - 11:00

• more Panorama news
• RSS Feed Panorama

23. 07. 09. - 11:00

Earmark reveals McDonald´s ´Swiss cow´ is Austrian

By Thomas Hochwarter

McDonald’s in Switzerland used a cow from Austria in their "100 per cent Swiss beef" campaign, it emerged today (Thurs).

Nicole Schöwel, the fast-food chain’s spokeswoman for Switzerland, admitted they used the same animal that had been used in advertisements in Austria. McDonald’s worked on the picture so a spot on the cow’s belly had the shape of Switzerland. What the firm forgot, however, was the animal’s earmark featuring the Austrian country code "AT."

The image was also used in Austria – where the spot on the animal’s belly had the shape of Austria.

Spokeswoman Nicole Schöwel apologised for the blunder, admitting the firm "simply forgot" about the earmark, stressing the error did not mean that meat from foreign countries was used in burgers in the respective countries.

Schöwel said McDonald’s Switzerland had used meat supplied by Swiss farmers for more than 30 years, adding it would buy Italian meat if there were shortages.

Austrian Times

Related articles: quirky Austria

1. Lugner bags Bond

   » Panorama 2012-02-02

   Danish model Brigitte Nielsen and "James Bond" star Sir Roger Moore will accompany an Austrian entrepreneur at this year’s Vienna Opera Ball.

2. DocLX abolishes booze ads

   » Business 2012-01-13

   Austria’s leading post-graduation holiday organiser promised to stop advertising around-the-clock alcohol supply.

3. Faymann's Facebook finances unveiled

   » General News 2011-12-29

   The chancellor’s office spends more than 37,000 Euros a year on its social media activities, it has emerged.

more related articles tagged "quirky Austria"

Rising numbers of sheep and goats in Salzburg
The number of farms rearing sheep and goats has been on the increase in Salzburg, Austria for several years now. Domestic farming could still increase by a third as the European demand increases.

Strasser sues Austrian newspaper
The former European Parliament member Ernst Strasser will appear in court today (Mon) in connection with the 2011 cash for influence scandal. Strasser has accused the Upper Austrian News (OÖN) of slander.

Staud's expansion plan
Viennese jam company Staud’s who are famous for their preserve and compote range are expanding production in the capital. The plan calls for the building of a new company site in two years’ time in Ottakring. A new production hall will also be adapted at the current site in Hernals before then.

Le Salzgries
I enjoyed perhaps my most pleasurable eating out experience of the last thirty years one Thursday evening at Le Salzgries.

Record number of callouts as diesel freezes
The bitterly cold temperatures have not only been causing problems for humans in Austria but also for cars. In such harsh conditions, diesel in cars is known to crystallise and the engine cut out altogether.

Freezing temperatures claim life in Vienna
The freezing cold temperatures in Vienna, Austria claimed the life of an elderly woman over the weekend. The 86-year-old was found dead in her garden in the early hours of Sunday morning.

Baby taken over speeding fine
Austrian social workers have taken a baby away from his teenage mother because the toddler's grandmother had not paid a speeding fine.

Best of the winter bookshelf, part two
The Austrian Times offers an overview of what German-speaking Europe’s publishing houses have to offer.

ORF forced to leave Facebook
A media rights watchdog has ordered the ORF to exit Facebook.

Have mercy on gays, says Church rebel
The head of a group of "disobedient" parish priests has called for mercy on homosexuals.