• croatiantimes.com
• romaniantimes.at
• salzburgtimes.at
• viennatimes.at
• austrianindependent.com

Today

• Vienna - VESCC English Catholic Mass
• Vienna - Unknown Underground
• Vienna - Cats
• Vienna - Andy Warhol
• Vienna - Laser Tag

© europics.at

23. 07. 09. - 11:00

• more Panorama news
• RSS Feed Panorama

23. 07. 09. - 11:00

Earmark reveals McDonald´s ´Swiss cow´ is Austrian

By Thomas Hochwarter

McDonald’s in Switzerland used a cow from Austria in their "100 per cent Swiss beef" campaign, it emerged today (Thurs).

Nicole Schöwel, the fast-food chain’s spokeswoman for Switzerland, admitted they used the same animal that had been used in advertisements in Austria. McDonald’s worked on the picture so a spot on the cow’s belly had the shape of Switzerland. What the firm forgot, however, was the animal’s earmark featuring the Austrian country code "AT."

The image was also used in Austria – where the spot on the animal’s belly had the shape of Austria.

Spokeswoman Nicole Schöwel apologised for the blunder, admitting the firm "simply forgot" about the earmark, stressing the error did not mean that meat from foreign countries was used in burgers in the respective countries.

Schöwel said McDonald’s Switzerland had used meat supplied by Swiss farmers for more than 30 years, adding it would buy Italian meat if there were shortages.

Austrian Times

Related articles: quirky Austria

1. Anti-truancy official for Vienna

   » General News 2012-03-23

   Horst Tschaikner has been named head of Vienna’s new anti-truancy office.

2. Dog days for clumsy Arnautovic

   » Sports 2012-03-09

   Werder Bremen star Marko Arnautovic will be sidelined for more than a month after injuring his knee while playing with his dog.

3. Unanimous praise for State Opera Ball

   » Panorama 2012-02-17

   Political leaders and showbiz stars had only kind words about last night’s (Thurs) Opera Ball.

more related articles tagged "quirky Austria"

Turks flattened by lone asylum seeker
A furious Nigerian went on the rampage at a refuge for asylum seekers in Leibnitz, attacking several people and damaging property.

Woman bites toddler
A woman who bit a two-year-old tot during a road rage row with her mother is being quizzed by police in Wiener Neustadt, Austria.

New Dany Boon comedy to be filmed in Austria
The French film star Dany Boon, one of the highest paid actors in Europe after his hit film "Welcome to the Sticks", is filming in Salzburg.

China meets Hallstatt
After a long time of speculation and anticipation the exact copy of Austrian world heritage village of Hallstatt-Dachstein in China will be unveiled, and there will be real-life Austrians present for the ceremony.

Skier in court after accident
A man from Graz is in court today accused of having inflicted negligent injury upon a five-year-old when skiing in Carinthia last year.

Two fires in Ottakring claim one life
Two fires started on Thursday evening in the Vienna district of Ottakring, one of which claimed a man’s life. Several people were evacuated as a result of the two blazes.

Cows zapped to death by lightning
Four cows were zapped to death after a lightning strike hit the barbed wire fence they were leaning on in Reith im Alpbachtal, Austria.

Wolf babies born in Schönbrunn
These cuddly Artic wolf cubs have got every right to look a bit frosty - after they emerged into the world for the first time in the middle of a 27 degree heatwave.

Cleaned Out
A Hungarian cleaning woman who stole tens of thousands of pounds worth of antique jewellery from an Austrian Countess and then sold it for "pocket money" unaware of its real value has been jailed by a court in Austria.

Great expectations for summer tourism season in Vorarlberg
The Vorarlberg tourism industry is currently riding high after a record breaking winter season, and the summer season is expected to follow that same trend.

Jobs in Austria