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Business magazine closes up next month

The Austrian business magazine "Wirtschaftszeit Magazin" is closing down.

The magazine has been in business for six years and publisher Silvia Nussbaumer said the gap between what they had to do to produce the magazine and what they received in return had never properly closed.

That means that the edition that comes out in November will be the last one.

The publisher Lustenau said that the circulation of the magazine at the end was 4,000.

Publisher Nussbaumer added: "We started in 2004 with Wirtschaftszeit.at in the Internet and we were really too early with this idea – everybody was still only interested in print and which is why two years later we decided to bring out the magazine. But ever since that point I've been constantly juggling two different projects and I feel that the online project has suffered as a result."

She said that in the meantime the online area of the business had really taken form in terms of lining up a substantial number of users and customers. She said: "online is now something that works and is also commercially something that works."

She said they also plan to concentrate on their strengths in for example looking at strong economic performances at a regional level.

The plan is for the online platform to include free public access areas but also to have a section where it was necessary to pay a subscription in order to login. A subscription for the online site will work out at slightly more expensive than a yearly subscription for the print edition of the magazine.

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